WHO WE ARE

Public relations and communications are pivotal in modern business, driving awareness and engagement. Even the most groundbreaking innovations need the right narrative to shine. PRISA’s members are trusted by the region’s leading brands, leveraging their expertise across diverse sectors to amplify their clients’ stories.

As the sole SAQA-accredited body in our field, we’ve championed PR excellence for nearly 70 years. Our practitioners not only adapt to societal changes but also actively shape them, embodying diversity and inclusion. From major corporations to small enterprises, PRISA unites the industry, ensuring ethical standards and fostering growth in Africa’s thriving PR landscape.